Privacy Policy

Borello Orthodontics LLC

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Effective Date: March 10, 2026

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Borello Orthodontics (“we,” “our,” or “us”) is committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://www.borelloortho.com, use our services, or communicate with our office.

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By using our website or submitting information through our online forms, you agree to the terms of this Privacy Policy.

 

1. Practice Information​

Borello Orthodontics
701 Robert Raymond Drive
Lake St. Louis, MO 63367
Phone: 636-625-4224
Email: yourfriends@borellosmiles.com
Website: https://www.borelloortho.com

 

2. Information We Collect

We may collect personal and non-personal information from patients and visitors, including:

 

Personal Information

When you fill out forms or schedule appointments online, we may collect:

• Name

• Phone number

• Email address

• Mailing address

• Date of birth

• Insurance information

• Orthodontic or dental history

• Appointment preferences

• Payment information (processed through a secure payment processor)
   

Automatically Collected Information

When you visit our website, certain information may automatically be collected such as:

• IP address

• Browser type

• Device information

• Pages visited

• Date and time of visit
   

This information may be collected using analytics tools including Google Analytics.

 

3. How We Use Your Information

We use the information we collect to:

• Schedule and manage appointments

• Provide orthodontic care and services

• Communicate with patients regarding treatment or appointments

• Process payments

• Improve website functionality and user experience

• Maintain patient records

• Comply with applicable legal and regulatory requirements

 

4. Patient Records and Healthcare Privacy

As a healthcare provider, Borello Orthodontics maintains patient health information in accordance with the Health Insurance Portability and Accountability Act and applicable state laws.

Protected Health Information (PHI) is handled with appropriate administrative, technical, and physical safeguards to protect patient privacy.

Patient records may be stored and managed using orthodontic practice management software including TOPS Ortho Software.

 

5. Online Forms and Appointment Requests

Our website allows patients to:

• Submit appointment requests

• Complete online forms

• Provide personal and health-related information

Information submitted through these forms is used solely for patient care, scheduling, and administrative purposes.

 

6. Payments

Online payments may be processed through secure third-party payment processors. Borello Orthodontics does not store full payment card information on our website servers.

 

7. Analytics and Cookies

Our website may use cookies and analytics tools to improve user experience and analyze website traffic.

Services such as Google Analytics may collect anonymized information regarding how visitors interact with our website.

Users can adjust their browser settings to disable cookies if they prefer.

 

8. Sharing of Information

We do not sell or rent personal information to third parties.

We may share information only when necessary with:

• Healthcare service providers involved in patient care per patient/parent consent

• Insurance providers for billing and claims processing

• Secure software providers supporting our systems

• Payment processors

• Government authorities when required by law

All third-party service providers are expected to maintain appropriate privacy and security safeguards.

 

9. Data Security

Borello Orthodontics implements reasonable administrative, technical, and physical safeguards designed to protect personal and healthcare information from unauthorized access, disclosure, or misuse.

 

While we strive to protect your information, no electronic transmission or storage system can be guaranteed to be 100% secure.

 

10. Patient Rights

Patients may have certain rights regarding their health information, including:

• Requesting access to their records

• Requesting corrections to inaccurate information

• Requesting restrictions on certain uses or disclosures

• Receiving a copy of their health records as permitted by law

Requests regarding patient information should be directed to our office.

 

11. Third-Party Websites

Our website may contain links to third-party websites. Borello Orthodontics is not responsible for the privacy practices or content of those websites.

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12. Children's Information

Orthodontic services frequently involve minors. Personal information regarding minors is collected only with the consent of a parent or legal guardian and used solely for treatment and administrative purposes.

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13. SMS Terms and Conditions

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Borello Orthodontics. This includes SMS messages for but not limited to: appointment reminders, account notifications, voicemail received notifications, campaign messages, etc. SMS consent is not shared with third parties. Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out.

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14. Changes to This Privacy Policy

Borello Orthodontics reserves the right to update or modify this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

 

15. Contact Us

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If you have questions about this Privacy Policy or how your information is handled, please contact us:

Borello Orthodontics
701 Robert Raymond Drive
Lake St. Louis, MO 63367
Phone: 636-625-4224
Email: yourfriends@borellosmiles.com